The third project for Intermediate Computing for Design class was called Reinterpret a Cliché. Imagery seen too frequently is often not seen at all. This is the case with overused design symbols and everyday objects. Overuse renders them ineffective, and they lose their power to communicate. It is the function of the designer to revitalize these clichéd symbols and objects by interpreting them in individual and personal ways.
Students picked 6 of the following 12 examples of typically clichéd objects to be reinterpreted:
- Heart
- Key
- Apple
- Sun
- Stars
- Mouth
- Light Bulb
- Tree
- Cloud
- Eye
- Rose
- Nuts & Bolts
Then they chose a theme all 6 illustrations would have in common. Not only were they to work stylistically, but conceptually, as well. The final product had to be black & white. They scanned their sketchbook designs into Photoshop or Illustrator to continue rendering them to completion, either using the Pen Tool or Live Trace option.
Below are some designs that were turned in. All have aspects to be improved upon for their portfolio, but overall I was very pleased with their results!
* I have permission from my students to promote their work on my website.
Brittany Spencer // Papermaking & Graphic Design 