I have gone to Dr. Jeff Johnson’s dentist office for my dentist needs all my life. As Dr. Johnson is nearing retirement, Dr. Sam Hall joined as a partner. One summer day when I visited for my usual teeth cleaning, Dr. Hall learned I was a graphic designer. He explained he bought the business, was renaming it “Booneville General Dentistry”, and was looking for someone to design a new logo.
Dr. Hall really wanted his logo to incorporate a tree. I sent him two rounds of hand-drawn sketches, pulling the better ideas from the sheets below.
Dr. Hall narrowed the choices down to his favorites. Then I got to work on digital black-and-white mockups.
This one was the winner!
Over Christmas break I had my winter dentist checkup and got to see how the logo was applied to signage! It was a rare snowy day in Booneville, MS.
It’s really gratifying to do a logo for a business in my hometown and see it applied to signage!
Brittany Spencer // Papermaking & Graphic Design 